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动漫出版物是动漫形象传播的重要途径,是原创动漫形象最快捷的展示平台。原创动漫形象出版物在市场中的作为,取决于读者对动漫形象的接受程度。文章试图从读者审美接受的视角,分析国内动漫出版现状与读者对动漫形象审美接受的心理特征,探讨符合国内读者审美的本土原创动漫出版发展策略。
Animation publications is an important way to spread cartoon images, is the fastest original animation image display platform. The act of the original cartoon image publication in the market depends on the reader’s acceptance of the cartoon image. The article tries to analyze the current situation of domestic animation publication and readers’ psychological characteristics of the aesthetic acceptance of animation images from the perspective of readers’ aesthetic acceptance, and discusses the development strategy of native original animation publication in line with the domestic readers’ aesthetic.