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“见空就钻”一词本含贬义,然而,在企业开发新产品、挖掘市场潜力的运作中,谁能熟谙“善钻市场空子”之术,谁就能创造全新的市场。谓予不信,请看下例:80年代初,荷兰菲利浦公司来华调查彩电市场,按国际一般规律,彩电热销的国家,人均产值应超过1000美元,该公司认为中国人均产值只有300美元,不具备条件,于是走了。可日本公司调查后结论相反,认为中国人均收入虽不高,但低物价、低房租,参考文化生活系数,断定中国短期内能形成彩电热销市场,从而大举入华,垄断了中国彩电市场。这便是日本人善于“钻空子”的成功范例。
The term “see the empty drill” contains pejorative meaning. However, in the operation of a company developing new products and tapping market potential, anyone who can become familiar with the “smart diamonds market” technique can create a brand new market. . If you don’t believe it, please look at the following example: In the early 1980s, Philippe Holland came to China to investigate the color TV market. According to the international general rules, the per capita output value of countries where color TVs are hot should exceed US$1,000. The company believes that China’s per capita output value is only 300. The dollar did not have conditions, so he left. However, after the investigation by the Japanese company, the conclusion was that although China’s per capita income was not high, low prices and low rents, with reference to the coefficient of cultural life, concluded that China could form a color TV hot market in the short term, and thus entered China in large numbers and monopolized the Chinese color TV market. This is a successful example of the Japanese being good at “drilling down”.