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在现代化的进程中,人是社会生产发展的主宰者,不断将人文思想注入大设计观新的理念中,是极其重要的,具备深刻思考的设计才是有价值的设计,理念需理想的指导,整体系统的理念不仅依靠具有发展意识的局部的改变与突破积累,而且更需要人文思想的支持,正是有了人文思想的支持,才产生了现代包装设计的主要特征——文化哲理、审美。
In the process of modernization, human beings are the masters of the social production and development. It is extremely important to constantly inject the humanistic thoughts into the new concept of the grand design concept. The design with profound thinking is the valuable design and the ideology needs perfect guidance , The concept of the overall system not only depends on the accumulation of local changes and breakthroughs with development awareness, but also supports the support of humanistic ideas. It is with the support of humanistic ideas that the main features of modern packaging design have emerged - cultural philosophy, aesthetic .