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营销对于商业银行生存和发展的重要性不容置疑,然而,在实践中,由于市场的变化、客户需求的多样性,使得向谁营销、营销什么以及如何去营销等问题,还时常困扰着商业银行。特别是目前,我国社会经济由于转型变革而进入新常态时期,商业银行营销活动面临更大的困难和挑战,迫切需要加快营销转型步伐,才能确保各项业务经营得到持续地发展。当前,就商业银行营销活动而言,必须加快经营转型,实现传统业务转型升级,以竞争致
The importance of marketing for the survival and development of commercial banks can not be questioned. However, in practice, due to the changes of the market, the diversity of customer needs, marketing to whom, marketing and marketing, the problems of commercial banks . In particular, at present, the social economy of our country has entered a new normal due to the transformation and transformation and the marketing activities of commercial banks are facing more difficulties and challenges. There is an urgent need to speed up the pace of marketing and transformation in order to ensure the continuous development of various business operations. At present, in terms of marketing activities of commercial banks, we must speed up the transformation of operations and achieve the transformation and upgrading of traditional businesses in order to compete