策划时代说策划——中国电视节目策划的缘起及其作用

• 作 者: 沈欣
• 机 构: 湖南广播电视台卫视频道,
• 出 处: 电视指南
• 发表日期: 2017年21期
• 关键词: 策划 中国电视节目 作用

时代与社会的发展为当今电视节目创新与完善奠定了良好的基础,而人们日新月异的审美需求,则是推动电视节目发展的动力源泉。其中,策划处于电视节目制作奠定基础的重要阶段,因此策划的发展受到了业内人士的广泛关注。本文通过对策划时代说策划之中国电视节目策划缘起与作用进行探析,以期为提高中国电视节目制作质量,提供行之有效的理论参考依据。

The development of the times and society has laid a good foundation for the innovation and improvement of today’s television programs. The ever-changing aesthetic needs of the people are the source of motivation for the development of television programs. Among them, planning is in an important stage of laying the foundation for the production of television programs. Therefore, the planned development has drawn wide attention from the insiders. This article explores the origins and functions of planning of Chinese television programs by planning the era, with a view to providing effective theoretical reference for improving the quality of Chinese television programs.