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从经营产品到经营人传统零售真的叫经营产品的时代。以前在百安居,假如去年卖了5000套橱柜,今年争取卖6000套橱柜,一切都是经营产品。不是说我们当时不想经营人,但消费者离开门店就失联了。百安居这样的建材超市还好,因为我们有送货,大概知道地址。其他消费品,出门以后再也没有联络了。新零售最大的背景是移动互联网时代,实现了人机合一,消费者带着手机来你的消费场所。你抓住消费者手机,传统零售两个问题都能解决。一、你不会跟他失联了;二、你知道他是谁。新零售好在哪儿?对比电商:低获客成本和物流成本好的商业模式用两把尺来检验:凡是对用户体验不能成倍提高的不是好模式;凡是对企业效率不能成倍提高的也
From the management of products to operators of traditional retail is really called the era of operating products. B & Q in the past, if last year sold 5000 sets of cabinets, fight for selling 6,000 cabinets this year, everything is operating the product. It does not mean that we did not want to run the business at the time, but consumers were out of store. B & Q building materials supermarket Fortunately, because we have delivery, probably know the address. Other consumer products, never go out after contact. The new largest retail background is the mobile Internet era, to achieve a man-machine integration, consumers with a cell phone to your place of consumption. You seize the consumer phone, the traditional retail two problems can be solved. One, you will not lose contact with him; two, you know who he is. Where is the new retail? Compare e-commerce: low customer costs and logistics costs good business model to test with two rulers: Any user experience can not be doubled is not a good model; all enterprises can not be doubled efficiency and also