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公益广告是国家形象的名片之一,近年来尤其得到国家的高度重视,公益广告产生的是社会影响力,它对于城市精神文明建设起着至为重要的作用,应当引起高度的重视。本文就近年来在城市中兴起的“中国梦公益广告”为研究对象,对城市“中国梦公益广告”的基本现状进行考察、分析与归纳,发现存在的问题,从专业的角度提出完善现状发展未来的建议,以及提升中国公益广告的整体水准、公益广告与城市形象相互融合与相互提升的观点和思考。
Public service ads are one of the business cards of the national image. In recent years, they have received great attention from the state. Public service advertisements have produced social influence. They play an extremely important role in the construction of urban spiritual civilization and should receive a high degree of attention. In this paper, the “China Dream Public Service Advertising” which emerged in the city in recent years is taken as the research object, and the basic status quo of the city “China Dream Public Service Advertising ” is investigated, analyzed and summarized, and the existing problems are found out from a professional point of view Improve the status quo and the future development of the proposal, as well as to enhance the overall standard of public service ads in China, public service ads and city image mutual fusion and mutual promotion of point of view and thinking.