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随着信息获取渠道的多样化,高校校报、校园广播、新闻网等校园主流媒体在社会媒体和自媒体的冲击下受众不断流失,话语权日渐式微,其自身存在的问题也不断凸显。媒体融合的发展理念和社会媒体的融合发展策略为高校主流媒体的建设提供了诸多启示,高校主流媒体可以着力从内容与终端、组织与管理、人才与队伍三个方面加强建设,增强对师生的吸引力,提高对校园舆论的引导力,更好的发挥教育育人功能。
With the diversification of channels of information acquisition, the mainstream media such as university newspaper, campus radio and news network have been continuously losing their influence due to the impact of social media and self-media. As their discourse power declines gradually, their existing problems continue to be prominent. The concept of the development of media convergence and the integration of social media development strategy for the construction of mainstream media in colleges and universities provides a lot of inspiration, the mainstream media in colleges and universities can focus on content and terminals, organization and management, personnel and team building in three areas, and enhance the teachers and students Attractiveness, improve the guidance of public opinion on the campus, and better play to educate and educate people.