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最近常有人问我,我们要做的汽车杂志是怎样的杂志?一直以来,品质与品位是我们的灵魂与信念,真、善、美是我们的价值观,追寻现代中国,传播世界观念更是我们的使命。所以,在我们的观念里,制作汽车杂志,并不是像一般市面上的汽车杂志皆属于“综合类”或“导购型”杂志,办刊方式皆随着厂商新车发表,被动式地进行报道。整个汽车杂志市场的制式化与单调,加上受制于传统办刊格局,内容大多充满生硬专业名词与枯燥的行文方式,更看不到个人的观点与见解,所以我们认为市场需要新形态的汽车杂志。所以,当所有汽车杂志都在讲求所谓的“性价比”(Cost/Performance)时,我们要提倡的反而是“性值比”(Value/Performance)。意思就是“价钱”并非完全衡量一部现代新车的标准。我们认为在汽车的
Recently, people often ask me what kind of magazine we are going to make of a car magazine. Quality and taste have always been our souls and beliefs. True, good and beautiful are our values. Pursuing modern China and spreading the world are our duty of. Therefore, in our opinion, making auto magazines is not like “general” or “shopping guide” magazines in the general market. The mode of publication is released with the new car of the manufacturer, passively Reported. The entire automotive magazine market, the style and monotonous, coupled with subject to the traditional pattern of the magazine, most of the content is full of stiff professional terms and boring style of writing, but do not see the personal point of view and opinion, so we think the market needs a new form of car magazine. So, when all the auto magazines focus on the so-called “Cost / Performance,” we want to promote instead a “Value / Performance.” The idea is that “price” is not a measure of the standard of a modern new car. We think in the car