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2004 年是一个“数字”仲夏。 7月底上海有线、央视风云、康佳、上广电在沪上结盟;8月初由北京广播影视集团发起的“有线付费电视联合体”在京成立;8月9日,央视付费频道正式开通,同一时刻广电总局颁发了央视外的4块运营商牌照;8月12日,政府主管、运营界、产业界以及金融投资界精英齐聚“中国数字电视产业高峰论坛”,奏响了“2004中国数字电视发展年”的主旋律。带着无数怀疑的目光,中国数字电视从最初的胎动,到在青岛、佛山等地落地生根,再到各地纷纷跟进,数字电视在中国产业化运营时代已渐显端倪。 数字电视对消费者来说,是从免费电视到付费电视、商业电视的一次跨越;对电视制造商来说,是继黑白电视到彩色电视后的第二次革命;对广电行业来说,是由广告收入主导到内容收视费为主要支撑的一次运营模式的革命。这一切都将彻底改变原有的生产方式、社会体系和财富结构。 产业结构和财富分配方式的裂变必然经历浑沌、纷争与迷乱。央视因与歌华有线利益分割得不到解决而无法在京落地就是一例,因国标、行标“难产”各地采用的CA标准就有17种之多也是一例。机顶盒制造商无法承受的9年回本压力和因缺乏核心技术必将遭遇的专利“包抄”,都是一道道难题。 “‘数字电视’的模糊即将结束,有序时代已观察到了”本次高
2004 is a “number” Midsummer. At the end of July Shanghai Cable, CCTV, Konka, SVA alliance in Shanghai; early in August by Beijing Radio and Television Group launched the “cable pay TV consortium” set up in Beijing; August 9, CCTV paid channel officially opened at the same time radio and television The SAIC issued four licenses for operators outside CCTV. On August 12, leaders of the government, operators, industries and elites from the financial investment community gathered in the “China Digital TV Industry Summit Forum” and played a key role in the “2004 China Digital Television Development Year ”theme. With countless doubts, China’s digital television started from the initial fetal movement to take root in places like Qingdao and Foshan, and then went on to follow up all over the country. The era of digital industrialization in China has become increasingly apparent. For consumers, digital television is a spanning from free TV to pay-TV and commercial television. To TV manufacturers, it is the second revolution after black-and-white television to color television. For the broadcasting industry, it is From advertising revenue led to content viewing fees as the main support of a revolution in operating mode. All this will completely change the original mode of production, social system and wealth structure. The fission of the industrial structure and distribution of wealth inevitably experienced chaos, strife and confusion. CCTV and Gehua because of the benefits can not be divided and not be able to fall in Beijing is an example, because the national standard, the standard “difficult labor” adopted by the CA standards have as many as 17 species is an example. Set-top box manufacturers can not afford the 9-year repayment pressure and because of the lack of core technology will encounter the patent “outflank” are a problem. “The ambiguity of ’digital television’ is coming to an end and the orderly times have observed” this high