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由绍兴广播电视台拍摄的城市形象片《寻梦·绍兴》2014年10月18日首次在第十五届浙江省运动会开幕式上亮相后,“绍兴发布”政务微博、微信平台及时跟进,利用新浪、腾讯、土豆等新媒体平台发布该片,获得了人们的广泛关注与普遍好评。短短几天,这部长8分钟的城市形象片在网络上的点击量就突破百万,其中新浪微博上的点击量达到39万。笔者将结合《寻梦·绍兴》的拍摄实践,就城市形象片
Shaoxing radio and television station filmed the city image film “Dream Shaoxing” October 18, 2014 for the first time in the fifteenth session of the Zhejiang Provincial Games debut appearance, “Shaoxing release ” government micro-blog, micro channel platform in time with the Progressive, the use of Sina, Tencent, potatoes and other new media platform released the film, access to people’s widespread concern and universal praise. In just a few days, the director’s 8-minute city video hit a million on the web, with 390,000 hits on Sina Weibo. I will combine “Dream Shaoxing” shooting practice, the city image film