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给化妆品作广告,按“常规思路”就该请如花似玉的少女,而颠倒一下思路,南京某厂请了一位满脸皱纹的老太太现场试用,大唱该厂化妆晶的赞歌,结果购者如潮。按常理,应该“王婆卖瓜自卖自夸”,可某手表厂却偏要说自己的“瓜苦”,郑重向消费者宣布:“我厂手表走得不太准确,24小时会慢24秒”,请君购买时三思。“上帝”深感其诚,纷纷掏腰包戴上了“慢24秒”的手表。成串的客户上门求货,厂家应该是来者不拒多多供货,可广州某电子公司却偏要唱反调,声言要对客户严加选择,凡是售后服务不好,店中有假货的统统一件货也不供应。 世上万事,似乎都有常规,但若打破一下常规,颠倒一下思路,往往能达到柳暗花明、财路大开的效果。
Ads for cosmetics, according to “conventional thinking” should be like a flower girl, and upside down ideas, a plant in Nanjing, please a wrinkled old lady on-site trial, singing the hymn of the plant makeup crystal, the results Buyers rush. According to common sense, it should be “Wang Bo sell melon since boast”, but a watch factory but want to say that their own “melon” solemnly announced to consumers: “My factory watch go is not accurate, 24 hours will be slow 24 seconds” Please buy when you think twice. “God” deeply sincerely, have put on a pocket “slow 24 seconds” watch. A series of customers door to find goods, manufacturers should be a lot of suppliers do not refuse to supply, but an electronic company in Guangzhou, but it wants to sing anti-tune, to be strict choice of customers, all the after-sales service is not good, the store has fake all A stock does not supply. All things in the world seem to be conventional. However, if we break the routine and reverse our thinking, we can often achieve superficial results.