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一度,中国的报刊发行业由邮政部门一家垄断,近几年来,邮政部门的“老大”优势垄断地位开始遭受来自民间二渠道的强有力挑战;后者已出生十几年,越来越成为发行市场中一股重要的力理,但从名份上来说,仍是“名不正言不顺”,向前发展的路上受到邮政部门的种种限制。 在没有新的游戏规则的情况下,从表面上看,双方还是维持着一种“和气生财”的局面。但是,这个市场毕竟太大了,在巨额利益的驱动下,双方的正面交锋不可避免。前不久,发生在张家口的“阳光报业”风波讲述的就是这一个故事。如果新的游戏规则不出台,这样的故事还会有很多。
For a time, China’s newspaper and periodical publishing industry was monopolized by the postal service. In recent years, the dominance of the “boss” superiority of the postal service began to suffer from a powerful challenge from the non-governmental channels; the latter has been born more than a decade and has become an issue more and more An important force in the market, but in terms of fame and fortune, it is still “the name is not correct”, the way forward by the postal sector restrictions. In the absence of new rules of the game, on the surface, the two sides still maintained a kind of “balance of power” situation. However, this market is too big after all. Under the huge profit, the positive confrontation between the two sides is inevitable. Not long ago, Zhangjiakou’s “Sunshine Press” storm tells the story. If the new rules of the game is not introduced, there will be many such stories.