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我国逐渐步入老龄化社会,老年人比例逐年增加。目前国内针对老年人电视节目较少,质量较差。本文分析目前老年电视节目的特点,提出老年电视节目的发展策略,根据老年人的心理需求和精神需求,有针对性地提高电视节目质量,体现对老年人的人文关怀,实现老年电视节目的持续发展。
Our country has gradually stepped into an aging society, and the proportion of the elderly has been increasing year by year. At present, there are fewer domestic television programs for the elderly and the quality is poor. This article analyzes the current characteristics of the elderly television programs, proposes the development strategy of the elderly television programs, according to the psychological needs of the elderly and spiritual needs, targeted to improve the quality of television programs, embody the humane care of the elderly to achieve the continuation of the elderly television programs development of.