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近日,东风标致正式发布了未来三五年的“升蓝向上”品牌计划,由“产品向上”、“技术向上”、“体验向上”三个核心模块组成,旨在五年内使东风标致成为中国汽车市场优秀的主流汽车品牌。产品向上未来五年东风标致将陆续推出18款新车型,产品布局日趋完善,以应对消费结构升级和日趋多元化的用户需求。同时,东风标致还将进行产品全面升级,应用新一代设计风格,集视觉与功能于一体,达到产品品质的提升。
Recently, Dongfeng Peugeot officially released the next three to five years, “blue-up” brand program, from the “product up”, “technology up”, “experience” three core modules, the purpose Dongfeng Peugeot within five years to become China’s auto market excellent mainstream car brand. Product Up Five years in the next five years, Dongfeng Peugeot will launch 18 new models one after another, and its product layout will be more and more perfect in order to meet the needs of diversified consumer groups and consumer upgrades. At the same time, Dongfeng Peugeot will also conduct a comprehensive product upgrades, the application of a new generation of design style, vision and function in one, to enhance product quality.