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我将从营销这个角度来讲一讲,我们从什么方面去做,我们将会是革命者;我们怎么做,我们将会是被革命者。在今天我们讲传统的营销模式将会被打破,可是传统的营销模式是什么样的呢?我们讲是一个销售漏斗,主要由媒介、创意和渠道三部分构成。而今,原有销售漏斗的每一个环节都被打破了。首先来看媒介。在五年前的时候,微博出现了。微博是自媒体,自媒体就是人人都是媒体,现在这个时代,我们每个人手里都有一个麦克风,但每一个人手里都有个麦克风不是说每一个人都可以把自己的声音传递给另外一个人,而是全部的媒体属性都不存在。其次,创意。过去我们所谓
I will talk about this marketing point of view, we do from what aspect, we will be revolutionaries; what we do, we will be revolutionaries. Today we talk about the traditional marketing model will be broken, but what is the traditional marketing model? We are talking about a sales funnel, mainly by the media, creativity and channels of three parts. Today, every aspect of the original sales funnel has been broken. First look at the media. Five years ago, microblogging appeared. Microblogging is self-media, since the media is everyone is the media, and now we have a microphone in the hands of everyone, but everyone has a microphone in hand is not to say that everyone can pass their own voice To another person, but all of the media attributes do not exist. Second, creativity. In the past we call it