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中国电视事业已有五十年的发展史,而中国有线电视的快速发展却是近十年的事。十年来,中国有线电视从两千多万户发展到今天的1亿5千万户,取得了非常了不起的成绩。这其中,中央电视台3、5、6、8套加密电视节目的开播和发展功不可没。本文介绍了这四套加密收费节目产生的背景和发展的过程,同时对它的运营模式进行了分析研究,进一步探讨了如何发展具有中国特色的收费电视。
China’s television business has a history of 50 years of development, while the rapid development of China’s cable television is a matter of nearly a decade. Over the past decade, China’s cable television has grown from more than 20 million to 150 million today and has achieved remarkable results. Among them, China Central Television 3,5,6,8 sets of encrypted television programs broadcast and development contributed. This article introduces the background and development process of these four sets of encrypted pay programs. At the same time, it analyzes and studies its operation mode and further explores how to develop pay TV with Chinese characteristics.