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本文通过对《网络营销》课程的教学实例的分析,提出项目教学法是适合该课程的方法之一。通过分析项目教学法的教学依据和特点的基础上,通过对“网络营销调研”这一项目教学的过程进行设计,阐述了项目教学法在《网络营销》课程中的实际应用。
Through the analysis of the teaching examples of “Network Marketing” course, this article proposes that the project teaching method is one of the suitable methods for this course. Based on the analysis of the teaching basis and characteristics of the project teaching method, this paper designs the teaching process of “Network Marketing Research” and expounds the practical application of the project teaching method in the course of “Network Marketing”.