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丰田汽车公司曾经想过改变一下自己的广告词,2003年,一条名为“心有多远,路有多远”的广告在电视上播出,但事实证明没有多少人会把这句话和丰田联系在一起,人们记住的还是那句源自上世纪80年代的老词——“车到山前必有路,有路必有丰田车”。对于多数企业来讲,丰田的这句广告词太骄傲了,丰田的产品和设计不是人们心中最好的东西,但对于丰田生产方式(以下称TPS),大家的理解却惊人地一致,在质量管理与生产组织领域的意义TPS无疑是划时代的。江淮汽车董事长左延安曾对记者说:“我们每天晚上为中层干部组织两场学习:一场是毛选,另一场就是TPS。”
Toyota Motor Corporation had ever thought of changing its own ad. In 2003, an advertisement called “How far is the heart and how far is the road?” Was shown on television, but not many people proved that this sentence Words associated with Toyota, people remember that phrase from the 80s of last century, the old words - “There must be a car to the mountain road, there must be a Toyota car.” For most businesses, Toyota’s ad is too proud, Toyota’s product and design is not the best thing in people’s minds, but for the Toyota Production System (hereinafter referred to TPS), we are surprisingly consistent understanding of the quality The significance of management and production organization TPS is undoubtedly epoch-making. Zuo Yanan, chairman of Jianghuai Automobile, once told reporters: “We organize two studies for middle-level cadres every night: one is Mao election and the other is TPS.” "