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2008年北京奥运会的巨大帷幕已经落下,承载着光荣与梦想的精彩时光成为永远铭记的历史记忆,媒体的全程纪录更是为这届无与伦比的奥运会增添了绚烂的色彩。北京电视台尽管不是本届奥运会的持权转播商,但是作为奥运承办城市电视台,仍然以巨大的热情、缜密的筹划,全方位地加入到这次难得的全球性的盛大赛事报道中。面对激烈的媒体竞争以及种种不利条件,北京电视台扬长避短,精心布局,围绕主干,多点出击,实现了长时段、全视角、高品质的全景报道目标,显示并提升了总体竞争力,积累了地方媒体参与国际化、全球化媒介竞争的经验,有力树立了首都电视台的大家风范、品牌形象。
The gigantic curtain of the 2008 Beijing Olympic Games has already landed. The wonderful time bearing glory and dreams becomes the memory forever remembered. The full record of the media adds even more gorgeous colors to this unparalleled Olympic Games. Although Beijing Television is not a rights broadcaster of the Olympic Games, as the host city of the Olympic Games, it still has great enthusiasm and meticulous planning to join the rare global grand event coverage. In the face of fierce media competition and various unfavorable conditions, Beijing Television Station has made a long-term, full-perspective and high-quality panoramic coverage goal by displaying its strengths and weaknesses, carefully laying out its layout and focusing on the backbone. It has shown and enhanced its overall competitiveness and accumulated The experience of local media in participating in internationalization and global media competition has effectively established the style and brand image of Capital TV.