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近年来的统计数据一再表明,纸媒发展令人堪忧。但也有奇迹。2013年华夏时报实现了78%的年增长率,营业收入达到3.88亿元。本刊专访华夏时报总编辑水皮,以求探寻“以报立业”的发展路径。挖掘资源,把资源变成增长点记者:各种数据表明,纸媒广告额逐年下滑,但2013年华夏时报营业收入达到3.88亿元,是怎样实现的?水皮:的确,我们的报纸内容跟对手没有太大区别,但相对来说,广
Statistics in recent years have repeatedly shown that the development of paper media is worrying. But there are miracles. In 2013, Huaxia Times achieved an annual growth rate of 78% with revenue of 388 million yuan. The magazine interviewed Huaxia Times editor-in-chief of the skin, in order to explore the “to report industry ” path of development. Mining resources and turning resources into growth Reporter: All kinds of data show that the advertising revenue of paper media has been declining year by year. However, in 2013, the revenue of Huaxia Times reached 388 million yuan. How is it achieved? Water Paper: Indeed, Not much difference, but relatively speaking, wide