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少先队品牌活动是少先队组织在实践中形成的具有一定社会影响力、有利于促进队员健康成长、为广大少先队员所喜爱的活动。随着社会的发展,互联网、掌上终端、微博、博客、微信等各种新媒体层出不穷,这为少先队教育活动提供了新的手段和载体。新媒体使得少先队教育活动在内容上丰富多元,手段上新颖奇特,符合少年儿童好奇的心理特点。新媒体为少先队品牌活动的开展提供了新的途径,也是时代发展的必然趋势。但新媒体是一把双刃剑,如何巧用新媒体开展少先队品牌活动是值得我们深入思考的。
Young Pioneers brand activity is young Pioneers formed in practice with a certain social influence, is conducive to promoting the healthy growth of players, for the majority of young pioneers loved activities. With the development of society, internet, handheld terminals, weibo, blog, WeChat and other new media emerge one after another, which provides a new means and carrier for Young Pioneers education activities. The new media makes Young Pioneers educational activities rich and varied in content, innovative and peculiar means, in line with the curious mental characteristics of children and adolescents. The new media provided a new way for the development of Young Pioneers brand activities and an inevitable trend of the times. However, the new media is a double-edged sword. How to skillfully use the new media to carry out Young Pioneers brand activities deserves our deep consideration.