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商标信誉价值是一种特殊的价值形态,它表现为不具备实物形态、能为企业提供超过一般同行业的收益能力和计价的不确定性以及量的可变性等特点。商标信誉价值由商品价值、商标设计印制价值及广告宣传价值等构成。
The reputation value of a trademark is a special form of value. It manifests itself as not having the physical form and being able to provide enterprises with more than the same industry’s profitability and pricing uncertainty as well as quantity variability. The credibility of the value of the trademark by the value of goods, trademarks, printing design and advertising value of the value of such forms.