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服装行业至今仍被有关人士戏称为“低智商的行业”,因为大多数服装企业仍停留在劳动密集型阶段,档次做不高,规模做不大,品牌做不响,缺乏国际视野和国际竞争力,是他们的通病,也是这一传统行业长期处于低层次恶性竞争的重要原因。不同的是,派克兰帝是一家用知识、智力和信息技术武装起来的现代型企业,其成功得益于良好的信息化管理、卓越的品牌营销和规则化的经营管理。其老总罗建凡也被人称为中国的“童装大王”。
The garment industry is still dubbed as a “low-IQ business” by most of the people concerned, because most garment companies still remain in the labor-intensive stage. The grades are not high, the scale is not large, the brands do not ring, and there is no international perspective and international competition. Force is a common problem for them and it is also an important reason for this long-term vicious competition in traditional industries. The difference is that Parkland is a modern enterprise that is armed with knowledge, intelligence and information technology. Its success has benefited from good information management, excellent brand marketing and regular business management. Its chief executive Luo Jianfan is also known as China’s “children’s clothing king.”