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话题一:用途决定前途—关于邮票的文化产品属性和文化产品定位在互联网大潮的冲击下,如今寄信的人已经越来越少,收藏和投资则愈发多元化、多样化,集邮经营的外部环境也已然由于组织消费关系、营销政策等的限制而改变。由此不断引发出业内上上下下的担心和思考,邮票的前途何在?不论什么物品,必由属性决定功能,由用途决定前途。因此,欲推动集邮向文化产业的转型发展走向深入,有必要先随着时代的变化,对邮票的属性和用途,重新做一番审视。
Topic 1: Use Determines the Future - About Cultural Attributes and Cultural Product Positioning of Stamps Under the impact of the Internet tide, fewer and fewer people are now sending letters, and the collection and investment are increasingly diversified and diversified. The external environment has also been changed due to organizational restrictions on consumer relations, marketing and other changes. This constantly leads to the industry up and down the worries and thinking of stamps where the future? No matter what items, properties must be determined by the function, determined by the use of future. Therefore, in order to promote the transformation and development of philatelics toward cultural industries, it is necessary to review the properties and uses of stamps as the times change.