论文部分内容阅读
健康已经成为21世纪中国社会关注的核心命题,众多社会生活相关产品与服务近年来都在不约而同挂靠“健康”概念。健康相关产业已被公认为最具发展潜力和可持续性的朝阳产业。如果用一句大家熟悉的通俗语言来形容健康产业的前景的话来就是:“前途是光明的,道路是曲折的”。在健康产业迅猛发展的过程中,诚信危机和商业模式落后已经成为了健康行业发展的瓶颈和桎梏。特别是保健品和食品市场秩序混乱,消费者对保健品和食品的信誉危机而导致保健品和食品等在内的健康产业面临新的挑战。一、中国健康产业出现了行业诚信危机健康产业在中国是新型行业,出现一些鱼目混珠现象是很正常的,但正是一些不法之徒利用非法手段谋取不正当的利润,损害了行业的信誉,出现了消费者对行业的信任危机。
Health has become the core proposition of Chinese society in the 21st century. Many social-related products and services are invariably linked to the concept of “health” in recent years. Health related industries have been recognized as the most promising and sustainable sunrise industry. If we use a familiar language to describe the future of the health industry, then: “The future is bright and the road is twists and turns.” In the rapid development of the health industry, the integrity crisis and the backward business model have become bottlenecks and shackles for the development of the health industry. In particular, health care products and food markets are chaotic, and health industries, including health products and food products, are facing new challenges to consumers due to the crisis in the credibility of health products and foods. First, China’s health industry has emerged a crisis of honesty in the industry Health industry in China is a new type of industry, there are some fish mixed phenomenon is normal, but it is some unscrupulous use of illegal means to make improper profits, damage the credibility of the industry, there The consumer confidence crisis in the industry.