论文部分内容阅读
很少有人想到,一家以14.8万元起家、当时仅在北京家电经销商中发行数百本油印小册子的小资讯公司,经过十年艰苦创业,会发展成2000多员工、每月发布200多种商情、拥有7万多家会员企业及30多万家用户的中国商务资讯服务商中的领航者,它就是“慧聪国际”(以下简称“慧聪”)。 “慧聪”靠什么走在了许多比它起步早、资源多、底子厚的大公司的前头?用公司总裁郭凡生先生的话来说,“慧聪”“小胜靠智,大胜在德,以德为本”。那么,“慧聪”的“智”意为何,“德”在何方?为了寻找答案,我们走访了“慧聪”公司北京总部,考察了设在市郊的报刊媒体监测中心。
Few people have come to realize that a small information company, which began with 148,000 yuan and was only issuing hundreds of oil-bound brochures in Beijing’s appliance dealers, has developed into more than 2,000 employees after a decade of arduous pioneering and releases more than 200 monthly It is “HC International” (hereinafter referred to as “HC”), a leading Chinese business information service provider with more than 70,000 member companies and more than 300,000 subscribers. “HC” rely on what went in front of many large companies than its start early, more resources, thick foundation? In the words of the company president Mr. Guo Wensheng, “HC” “triumphant, wise victory in Germany to Germany-based. ” So, what is the meaning of “wisdom” in “HC” and where is “morality”? In order to find the answer, we visited the headquarters of HC in Beijing and inspected the suburb media and media monitoring center.