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本文利用实验的方法研究了幻影效应对投资者银行理财产品选择行为的影响。研究结果发现,在理财产品收益率较低时,投资者呈现出风险追逐的倾向,幻影效应没有影响投资者的选择行为;在收益率较高时,投资者会变得更稳健,幻影效应会影响投资者的选择行为;当幻影产品不能被选择时,投资者会偏好于选择与幻影产品更为相似的理财产品来作为替代。
In this paper, we use the experimental method to study the impact of phantom effect on the behavior of investors’ choice of financial products. The result shows that when the yield of wealth management products is low, investors tend to pursue the risk, and the phantom effect does not affect the investor’s choice behavior. When the yield is high, investors will become more stable and the phantom effect will be Affect the investor’s choice behavior. When the ghost product can not be selected, the investor will prefer to choose the more similar ghost product and the wealth management product as an alternative.