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1984年,美国洛杉矶举办的第23届奥运会,由于成功实施了商业化运作,最终实现了该项赛事有史以来的首次盈利。此后,世界上许多国家与城市竞相申办、举办奥运会,究其原因,除均瞄上了奥运会可以迅速扩大国家与城市知名度、影响力之外,最关键的还是,它们无一例外地瞄上了“奥运经济”。为此,有识之士明确指出,就实质而言,奥运会不过是一个特大型的商业项目而已。事实也的确如此:早在前国际奥委会主席萨马兰奇在任时首度提出商业化运作奥运会伊始,就从经济意义上标明了奥运会的核心内涵——将之视作一个巨大的商业项目,之后进行包装、营销与运作,之后获取商业利润。众所周知,青岛是2008年奥运会帆船比赛地,而青岛的“奥运村”就
In 1984, the 23rd Olympic Games held in Los Angeles of the United States, due to the successful implementation of the commercial operation, and ultimately to achieve the event's first ever profit. Since then, many countries and cities in the world bid for bid to host the Olympic Games. The reason is that except for the Olympic Games, which can rapidly expand the popularity and influence of the country and the city, the most important thing is that they aim at the “Olympic economy.” To this end, people of insight clearly pointed out that, in essence, the Olympic Games is nothing more than an oversize commercial project. The fact is true: As early as the IOC President Samaranch first proposed commercial operation of the Olympic Games at the beginning of the Olympic Games, from the economic significance of the core content of the Olympic Games marked - as a huge business project, After the packaging, marketing and operations, and then access to commercial profits. As we all know, Qingdao is the 2008 Olympic Games sailing competition, and Qingdao's “Olympic Village” on