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校园广播是目前新媒体时代下学校作为信息传播媒介的有效手段,也是校园广播信息传递不可缺少的宣传工具。然而,校园广播的发展既是一个机遇,却也是一项挑战,主要是由于新时期,传统媒体与新兴媒体之间需要一个融合的过程。河北民族师范学院是校党委和校团委领导下的重要宣传机构,而且其校园广播创建的目的就是需要学校对在校师生进行社会主义思想道德以及人文教育的主要宣传实施手段,背负着适时准确的向广大师生宣扬党和国家的领导路线方针,对中华民族传统文化加以渲染介绍,以及现时新闻实时报道,是校园广播改革发展的主要内容,也是丰富校园文化生活重要媒介。本文主要就是以河北民族师范学院的广播电台为例来对新媒体时代校园广播进行探讨分析。
Campus radio is an effective means for schools to use as information media in the new media era. It is also an indispensable propaganda tool for campus radio information transmission. However, the development of campus broadcasting is both an opportunity and a challenge. It is mainly due to the need for a convergence process between traditional media and emerging media in the new era. Hebei Normal University for Nationalities is an important propaganda agency under the leadership of the school party committees and school youth league committees. The purpose of creating campus radio is to require schools to implement the main propaganda and implement methods of socialism ideology and morality as well as humanities education for teachers and students in schools, carrying timely and accurate It is the main content of the campus radio reform and development and an important medium for enriching the cultural life on campus. It is an important medium to promote the party’s and the state’s leadership line policy toward the broad masses of teachers and students, to present the traditional Chinese culture and present real-time news reports in real time. This article mainly takes the radio station of Hebei Normal University as an example to probe and analyze campus radio in the new media era.