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在市场经济的大潮中,曾几何时,个别企业发明了“全员销售”术,他们不是靠精干有素的销售科推销产品,而是把产品推给全体职工,规定每个职工每月必须销售多少产品,并配有五花八门的奖罚制度。 1 原因“全员销售”现象是怎样冒出来的呢?主要是滞销积压产品把他们逼上了梁山,大致有三种情况:一是个别企业或产品原料劣,或偷工减料,或生产设备差等原因生产出不合格产品,甚至伪劣产品,而不受消费者欢迎,造成产品积压。这时“聪明人”脑袋一摇,想起了“群众运动”的威
In the tide of the market economy, at a time when individual companies invented the “full sales” technique, they did not rely on well-trained sales departments to promote their products, but instead pushed products to all employees and stipulated how much each worker had to sell each month. Products, and with a variety of reward and punishment system. 1 Reasons The “full sales” phenomenon has emerged. The main reason is that the unsold sales backlog has forced them into Liangshan. There are roughly three situations: First, the raw materials of individual companies or products are inferior, or cut corners, or the production equipment is poor. Reasons to produce substandard products, or even shoddy products, but not welcomed by consumers, causing product backlog. At this time, the brains of “smart people” shook their heads and remembered the power of the “mass movement.”