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上个月,零售业巨头家乐福给中国国家发改委送了一份“礼物”——坚决抵制康师傅方便面涨价,并表示在通胀背景下应该稳定物价。而康师傅在全国范围内停止向家乐福供货,产品包括未加价的其它方便面系列。康师傅表示,此次争议与产品调价无关,“事件源于家乐福强势要求提高销售返还幅度”。消息人士表示,康师傅拒向家乐福供货的原因,并非由于其旗下的经典袋方便面由2元加价至2.2元的要求不被接受,而是由于家乐福要求从加幅中提成0.1元,占一半的涨幅。“康家”之争被称为是“店大压客,客大压店”两种形态同时出现的典型商业案例。
Last month, retail giant Carrefour sent a “gift” to China’s National Development and Reform Commission - a firm boycott of Tingyi’s rising instant noodles prices and said it should stabilize prices in the context of inflation. The Master Kong in the country to stop Carrefour supply, including non-price-added other instant noodles series. Master Kong said the controversy has nothing to do with the product price adjustment, “The incident stems from the strong demand Carrefour to increase sales return ”. Sources said Master refused to supply Carrefour for reasons not because of its classic bag instant noodles from 2 yuan to 2.2 yuan is not accepted, but because Carrefour requirements from the increase of 0.1 yuan, accounting for half Rise. “Kang family ” battle is known as “shop big off off, off shop” At the same time there are two forms of typical business case.