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无论多么有名的企业在生存与发展的过程中都不可能不遇到危机,危机每时每刻都有发生的可能。危机是由企业内外部环境中多种因素引起的仓促爆发的、对企业生存具有立即且严重威胁性的情境和事件。危机一旦发生,企业必然面临着应激状态下的危机管理,对危机的处理方法与措施失当,会使企业的形象和信誉受到致命的打击,甚至被淘汰出局。
No matter how well-known enterprises in the process of survival and development are unlikely not to encounter a crisis, the crisis happen every moment possible. The crisis is caused by the hasty emergence of many factors in the internal and external environment of the enterprise, with immediate and serious threats to the survival of the enterprise. In the event of a crisis, the enterprise will inevitably face crisis management under stress and the improper handling of the crisis and measures will result in a fatal blow to the image and reputation of the enterprise, or even being eliminated.