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电子商务集群作为电子商务的高级发展形态,不仅出现了依存信息的虚拟集群,而且依存实体的物理集群也逐渐成为未来区域电子商务发展的趋势。本文以集群价值链模型的构建为切入点,分析电子商务集群价值链的内部结构,了解影响电子商务集群价值增值的关键环节,在此基础上归纳总结了电子商务集群价值链三种成长模式,认为虚拟集群与物理集群的融合、电子商务集群与传统产业集群的融合是未来电子商务集群价值链成长的重要特征。
E-commerce cluster, as a high-level development mode of e-commerce, not only shows the virtual clusters of dependent information, but also the physical clusters of dependent entities have gradually become the trend of the future development of regional e-commerce. Based on the construction of cluster value chain model, this paper analyzes the internal structure of e-commerce cluster value chain and understand the key links that affect the value added of e-commerce clusters. Based on this, this paper summarizes three growth modes of e-commerce cluster value chain, Considering the integration of virtual cluster and physical cluster, the integration of e-business cluster and traditional industrial cluster is an important feature of the growth of e-commerce cluster’s value chain in the future.