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随着信息技术的发展,互联网已渗透到民众生活的方方面面。新媒体借助网络、数字等信息技术,实现了快速的发展,它改变了信息的传播方式、内容组织形式和受众的阅读习惯等。新媒体给传统媒体带来了巨大的挑战,传统媒体应借助国家媒介融合顶层设计的良机,实现与新媒体融合发展,这才是脱困之道。
With the development of information technology, the Internet has penetrated into all aspects of people’s life. With the help of information technology such as internet and digital, new media has achieved rapid development. It has changed the mode of information dissemination, content organization and audience’s reading habits. The new media poses a tremendous challenge to the traditional media. Traditional media should make good use of the state media to integrate top-level design opportunities and achieve integration and development with new media. This is the way out of the difficulties.