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“十一五”期间对报业来讲是一个机遇与挑战并存的“黄金发展期”和“战略转型期”,新媒体、新技术的快速发展,使传媒结构面临重大调整,传媒市场也将重新洗牌。传统报业必须勇于自我革命,主动适应多媒体融合的趋势,加速向“数字报业”转型,占据新兴的内容产业的制高点,否则就有可能沦为以网络为代表的新兴媒体的内容供应商,完全变成一个
During the “Eleventh Five-year” period, the newspaper industry is a “gold development period” and a “strategic transition period” where both opportunities and challenges coexist. The rapid development of new media and new technologies has led to a major readjustment of the media structure. The media market will also Reshuffle. Traditional newspapers must brave in their own revolution, take the initiative to adapt to the trend of multimedia convergence, speed up the transition to the “digital press” and occupy the commanding height of the emerging content industry, otherwise it may be reduced to a network of emerging media content providers, Completely into one