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以夏威夷旅游这个市场来看,相比于其他国家,中国的消费者更加细分。我们发现,到夏威夷旅游的中国游客有很多种,包括购物型、度蜜月型、探险型、家庭型等等。2014年夏威夷航空推出了檀香山往返北京的直飞航班服务。在过去的一年中,我们越来越多地了解中国消费者的需求,并根据这些有别于其他市场的需求,推出了专项的产品和服务。例如,针对喜欢购物的中国游客,我们提供每位商务舱乘客免费托运两件行李、每件托运行李32公斤的政策,而其他航空公司可能每位乘客免费托运一件23公斤的行李;对探险型的游客,我们“购买北京至檀香山机票赠送岛内机票”的政策适合他们。
In Hawaii tourism market this point of view, compared to other countries, China’s consumers more subdivided. We found that there are many Chinese tourists traveling to Hawaii, including shopping, honeymoon, adventure, family and much more. In 2014, Hawaii Airlines launched a direct nonstop service to and from Honolulu to Beijing. In the past year, we have become increasingly aware of the needs of Chinese consumers and have introduced special products and services that are different from those of other markets. For example, for Chinese tourists who like to shop, we provide free check-in of two bags per business class passenger and 32 kg of baggage per checked bag while other airlines may check-in for a free baggage of 23 kg per passenger; Type of tourists, we “buy Beijing to Honolulu ticket to the island ticket ” policy suitable for them.