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在现代商业社会,随处可见广告。但如何加深消费者对广告的印象,以及对广告内容产生兴趣,这就需要广告创作者的广告创意。虽然对广告创意产生影响作用的因素是方方面面的,但人文环境在其中却起到了至关重要的作用。文章着重从“使命及精神文化的营造;尊重创意人才的包容文化的营造;重视发展创造力文化的营造”几个方面进行了表述,来提升广告创意性人才的培养。
In modern business society, advertisements are everywhere. However, how to deepen consumer’s impression of advertisement and interest in advertisement content requires the advertisement creator’s advertisement creativeness. Although the factors that have an impact on the creative ideas are various, the human environment plays a crucial role. The article emphasizes several aspects such as “mission and spiritual culture creation; respect creative talents inclusive culture; emphasis on the development of creative culture” several aspects were expressed to enhance creative advertising talents.