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传媒如何发展,传媒业的发展会带来什么机会,已经是社会各界关注的话题。于是,一本讨论传媒竞争趋势与对策的专著《整合传媒》面世仅三个月后再版,连续四个月出现在北京图书大厦的畅销书榜上。《整合传媒》引起的讨论还在网上网下继续,这个系列的第二部《再造传媒》又悄然出现在各书店的书架上,这本书所探讨的传统媒体内部如何整合,如何通过程序化整合操作使传统媒体重获竞争力与影响力,又开始成为人们议论的中心话题。
How to develop the media and what opportunities will be brought by the development of the media industry have become the topics of concern to all sectors of society. As a result, a monograph on the media competition trends and countermeasures, “Integrated Media,” was published only three months later and appeared on the bestseller list of the Beijing Book Tower for four consecutive months. The discussion of “integrated media” is still going on online and offline. The second “remanufactured media” in this series is quietly appearing on the book shelves of various bookstores. How does this book discuss the internal integration of traditional media, Integration of operations so that the traditional media regained its competitiveness and influence, has begun to become the central topic of discussion.