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考虑学术电子期刊具有网络外部性,建立了网络外部性环境下的供应链纵向合作模型,研究了研发和定价两阶段的博弈过程,求解且对均衡结果进行了比较,分析了研发投入成本参数、网络外部性对上下游企业研发和定价策略的影响。研究表明:不管在研发阶段,还是定价阶段,合作程度的逐渐加深,对供应链整体收益是有利的。但在实际市场运行中,宏观上没有表现出预期的大规模深度合作,需要从学术电子期刊出版体制上寻找原因。
Considering that academic e-journals have network externality, a vertical cooperation model of supply chain under network externality is established. The two-stage game process of R & D and pricing is studied, and the equilibrium results are compared and solved. The cost parameters of R & Impact of Network Externalities on R & D and Pricing Strategies of Upstream and Downstream Enterprises. The research shows that: whether in the R & D stage or in the pricing stage, the degree of cooperation is gradually deepening, which is beneficial to the overall revenue of the supply chain. However, in the actual operation of the market, macroscopically has not shown the expected large-scale cooperation in depth, and needs to find the reason from the academic electronic journal publishing system.