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随着宽带的普及和互联网用户数量的大量增加,用户与消费者对服务和内容的需求也与日俱增,促进了社会各行各业对信息化尤其是网络服务更高程度的需求。而另一方面,运营商也不得不面临两个现实的问题:一是运营商如何在宽带条件下以差异化策略与个性化服务扩张利润区,并建立运营商、厂商、应用商经营战略的互依性,实现利用运营商的竞争优势重建运营商对最终客户的控制及管理。二是运营商如何以内部资源和外部网络为导向,使运营商转为服务批发商,实现以低成本优势进行规模化扩张的目标。但上述策略与目标在现有网络基
With the popularization of broadband and the increase of the number of Internet users, the demand of users and consumers for services and contents is also increasing day by day, promoting a higher level of demand for informatization and network service in all walks of life. On the other hand, operators also have to face two practical problems: First, how operators expand their profit margins with differentiated strategies and personalized services under broadband conditions, and set up operators, manufacturers and application operators Interdependencies, using the operator’s competitive advantage to rebuild the operator’s control and management of the ultimate customer. The second is how to orient operators with internal resources and external networks so that operators can turn to service wholesalers to achieve the goal of large-scale expansion at low cost. However, the above strategies and goals are based on the existing network