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近十年来,中国音响尤其是家庭影院市场,在新一代音视频解码技术和电声技术的带动下迅速发展。随着国内众多强势企业和市场知名品牌的快速崛起,在全国刮起了持续数年的家庭影院旋风,带动了长达数年的家庭影院消费热潮。然而,随着影音产品快速向个人化的多媒体影音产业链倾斜,尤其是互联网影音的突然崛起,以家庭影院为核心的民用音响市场从2008年开始走向低潮,国内众多品牌一部分低调的从家居市场、高端商场寻求突破,另一部分则因为战略性错误而陷入低谷,迅速归入平淡。2008年至今,国内家庭影院市场平淡而乏力。
In the past ten years, China’s audio, especially the home theater market, has developed rapidly under the guidance of a new generation of audio and video decoding technology and electroacoustic technology. With the rapid rise of many domestic strong enterprises and well-known brands in the market, the whirlwind of home theater which has been going on for years in the country has brought about the craze of home theater consumption for several years. However, with the rapid ramp-up of audiovisual products to the personalized multimedia audio and video industry chain, especially the sudden rise of Internet video and audio, the civilian audio market with home theater as its core has been on the ebb since 2008 with some low-profile domestic brands from the domestic market , High-end shopping malls to seek a breakthrough, the other part because of strategic errors and into a trough, quickly classified as flat. Since 2008, domestic home theater market dull and weak.