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近期广告业整体情况出现好的趋向。以《大河报》为例,为赶在9月车展、房展之前,加大品牌与促销宣传,8月份经营收入再次突破4000万元,其中房地产、汽车广告环比增量强劲,同比基本持平。分析原因,主要在于二季度以来的楼市井喷,催生
The overall advertising industry recently appeared a good trend. Take Dahe Pao as an example, in order to catch up with the auto show in September and increase its brand and promotion before the 房展, its operating income in April surpassed 40 million yuan again. Real estate and auto advertising posted strong growth on a sequential basis and maintained a year-on-year increase. Analysis of the reasons, mainly in the second quarter since the property market blowout, birth