论文部分内容阅读
AT the end of 2015， the advertising slogan “Axiong Food Factory makes snacks adorable” was posted on a crowdfunding subsite of JD.com， one of China’s leading e-commerce portals. This crowdfunding project， initiated by a young member of the Communist Party of China （CPC） Wang Pei， targeted raising RMB 10，000 within a month to promote Axiong Food Factory – a brand of food products in Hunan Province.
The project was eventually funded with RMB 40，585 in just one month. The crowdfunding， also a type of advertising campaign， successfully helped the brand gain renown.
From Manager to Entrepreneur
A brilliant high school student， Wang Pei was recommended for admission to Beijing Foreign Studies University to major in Arabic language in 2008. On graduating in 2012， he was again recommended for admission to a postgraduate program at Renmin University’s School of Journalism and Communication. As a student Wang had always been hardworking， and outperformed his peers. His remarkable performance was rewarded with the attainment of a highly competitive position at a prestigious state-owned enterprise in Beijing.
However， to everyone’s surprise， he quit as international trade manager and gave up a decent paycheck， to return to hometown Changshang in Hunan Prov- ince， where he started his own business selling local snacks online.
Such a choice did not at first appear to display common sense. Instead of continuing with his secure life， Wang chose entrepreneurship – a hard way to make a living， with doubtful prospects. His resignation certainly left no road of return.
Before making his decision， Wang was inspired by Zhang Tianyi， a successful young entrepreneur born in 1990. In addition to being a writer， Zhang initiated Fu Niu Tang， a restaurant chain specializing in Hunan rice noodles， and successfully drew a considerable number of clientele to his restaurant via social media. Within merely half a year after the restaurant opened， Fu Niu Tang grew to become one of China’s leading catering brands incorporating Internet technology. On May 8， 2015， Zhang presented his business model， combining a brickand-mortar restaurant with e-commerce， to Chinese Premier Li Keqiang and was highly regarded and strongly encouraged by the Premier.
To Wang Pei， Zhang’s entrepreneurial model was worth emulating， and could lead to favorable outcomes， as long as the right market and industry was chosen. Being a CPC member， Wang believed he could take on the responsibility of practicing “promoting innovation and entrepreneurship into new trends of the times” – an idea the CPC has been calling for. He hopes his decision will inspire fellow students and friends to start up their own businesses and realize their own potential.
The project was eventually funded with RMB 40，585 in just one month. The crowdfunding， also a type of advertising campaign， successfully helped the brand gain renown.
From Manager to Entrepreneur
A brilliant high school student， Wang Pei was recommended for admission to Beijing Foreign Studies University to major in Arabic language in 2008. On graduating in 2012， he was again recommended for admission to a postgraduate program at Renmin University’s School of Journalism and Communication. As a student Wang had always been hardworking， and outperformed his peers. His remarkable performance was rewarded with the attainment of a highly competitive position at a prestigious state-owned enterprise in Beijing.
However， to everyone’s surprise， he quit as international trade manager and gave up a decent paycheck， to return to hometown Changshang in Hunan Prov- ince， where he started his own business selling local snacks online.
Such a choice did not at first appear to display common sense. Instead of continuing with his secure life， Wang chose entrepreneurship – a hard way to make a living， with doubtful prospects. His resignation certainly left no road of return.
Before making his decision， Wang was inspired by Zhang Tianyi， a successful young entrepreneur born in 1990. In addition to being a writer， Zhang initiated Fu Niu Tang， a restaurant chain specializing in Hunan rice noodles， and successfully drew a considerable number of clientele to his restaurant via social media. Within merely half a year after the restaurant opened， Fu Niu Tang grew to become one of China’s leading catering brands incorporating Internet technology. On May 8， 2015， Zhang presented his business model， combining a brickand-mortar restaurant with e-commerce， to Chinese Premier Li Keqiang and was highly regarded and strongly encouraged by the Premier.
To Wang Pei， Zhang’s entrepreneurial model was worth emulating， and could lead to favorable outcomes， as long as the right market and industry was chosen. Being a CPC member， Wang believed he could take on the responsibility of practicing “promoting innovation and entrepreneurship into new trends of the times” – an idea the CPC has been calling for. He hopes his decision will inspire fellow students and friends to start up their own businesses and realize their own potential.