报纸夹带广告“馅饼” 信息快餐喂饱读者

• 作 者: 罗中云
• 出 处: 广告大观
• 发表日期: 1998年03期
• 关键词: 征订发行 北京青年报 北京晚报 中国改革报 中国广告协会 国际经贸消息 北京日报 机关工作 众说纷坛 产品比较

时下,好些报纸刮起一股风,定期或不定期地在原有版面的基础上增加一信息广告专版或专刊,如参考消息就常挂一个“北京信息广告专版”;北京青年报在报刊征订发行的日子里,增出过发行专刊;国际经贸消息在11月份也曾为配合“今日意大利”展览增加了“今日意大利”和“新干线专刊”两个专版。至于北京晚报、北京日报、中国改革报等则是不定期地就来这么一把广告特刊。报纸没来由地把一大叠广告信息“馅饼”夹在报纸中塞给读者,读者能否接受呢?在某机关工作的王小姐每次从送报人手中拿到夹有广告特刊的报纸都要大发牢骚,因为她觉得这些白送上门的广告不仅没有一点价值,搁

Nowadays, some newspapers blow up a wave of wind and regularly or irregularly add a special edition or special issue of informational advertising on the basis of the original layout. For example, a “Beijing Information Advertising Special Edition” is often hung up for reference information. The Beijing Youth Daily During the issuance of the subscription issue, an issue of special issue was added. International trade and economic news also added two special editions of “Today’s Italy” and “Shinkan) in line with the” Today’s Italy “exhibition in November. As for the Beijing Evening News, Beijing Daily, China Reform Daily is from time to time to come such a special issue of advertising. The newspaper did not come to put a large stack of advertising information ”pie" folder in the newspaper to the reader, the reader can accept it? Wang in the work of an organ every time from the informant get the folder with the ad’s special newspaper Be grumpy because she feels these white-handed ads are not only worthless