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第41个世界地球日,国土资源部提出了低碳理念。其内涵是“珍惜地球资源,转变发展方式,倡导低碳生活”。以此为出发点,本论文通过对低碳理念的分析和对招贴设计的理解,通过低碳生活系列海报,从与日常生活密切相关的衣和食两个方面提取元素,融入中国传统文化,将不同的事物进行有目的分解再同构来产生新形象,通过不同以往的形式来倡导低碳生活。
The 41st Earth Day, the Ministry of Land and Resources put forward the concept of low carbon. Its connotation is “Treasure the Earth’s resources, change the mode of development, promote low-carbon life ”. Taking this as a starting point, through the analysis of the concept of low-carbon and the understanding of poster design, through the series of posters on low-carbon life, this dissertation extracts the elements from the two aspects of clothing and food closely related to daily life and integrates Chinese traditional culture. Things are purposefully decomposed and then isomorphic to generate a new image, advocating low-carbon life through different forms in the past.