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以LEO和狮子为品牌标识的台湾大众电脑集团(FIC)决定将在祖国大陆的行销模式由目前的集中式改为分散式,所辖业务将划归按下同产品分类的7个分公司独立经营。该项决策将在短期内执行,这是记者6月5日从FIC副总经理吴会军处获悉的。据介绍,FIC改为分散式行销模式的主要原因有4点,一是FIC自1991年进入祖国大陆以来,迄今已形成了一支完整的针对各类产品的行销队伍;二是市场资源日渐充实;三是FIC系列产品持续上市;四是FIC在祖国大陆的本地化已成熟。
The Taiwanese Volkswagen Computer Group (FIC), identified by LEO and Lions, has decided to shift its marketing model in mainland China from centralized to decentralized, and the businesses under its jurisdiction will be classified under the seven independent branches of the same product category Business. The decision-making will be implemented shortly, which was reported by reporter from Wu Huijun, Deputy General Manager of FIC, on June 5. According to reports, FIC to decentralized marketing mode for four main reasons, one is FIC since 1991 into the motherland since the so far has formed a complete marketing team for all types of products; Second, the market is increasingly substantial resources ; Third, the FIC series of products went on the market; fourthly, the localization of FIC in the mainland of China was mature.