论文部分内容阅读
本文主要探讨了数字有线电视区别于模拟有线电视的六个运营模式:电视频道专业化、节目内容的互动性、收视服务的有偿性、受众的市场营销观念、操作的商业化和覆盖媒介的跨媒体化。有线数字电视是中国电视媒体数字化发展的最佳和最先切入点,数字有线网络经营者的主要收入依靠对用户的控制,从而获得丰富的用户收看节目所支付的费用以及相对应地获得额外的收入和增值服务费,用户将无法继续享用模拟电视时代的免费午餐。
This article mainly explores the six operating modes that differentiate digital cable from analog cable: TV channel specialization, content interactivity, pay-per-view services, audience marketing concepts, operational commercialization, and cross-media coverage Mediaized. Cable digital TV is the best and the first entry point for the digital development of China’s television media. The main income of digital cable network operators depends on the control of users, so as to obtain rich users’ fees for viewing the programs and to obtain additional Revenue and value-added service fees, users will no longer be able to enjoy free-time analog television era.