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自然界的动植物总是要经历从出生、生长发育、成熟稳定到衰退死亡的生命过程。产品也一样,也要经历类似的过程,我们称之为产品生命周期(PLC)。在商业社会里,产品提供商之间有了竞争,也就自然而然产生了品牌。商业品牌从诞生、成长、成熟到衰退好像是一个自然进化的过程,我们可以这样说,品牌在商业社会中,也是有生命的。那么,如何看待和管理你的品牌生命周期,就需要我们理性的分析和研究了。
Nature and flora and fauna always go through the life processes from birth, growth and development, maturity to decay. The same applies to products, which also go through a similar process, which we call the product life cycle (PLC). In a commercial society, there is competition between product providers, which naturally creates a brand. From birth, growth, maturity to recession, a commercial brand seems to be a natural evolutionary process. We can say that a brand is also a life in a commercial society. So, how to treat and manage your brand life cycle, we need our rational analysis and research.