论文部分内容阅读
在大众旅游时代,动物旅游资源为了创造更好的社会效益和经济效益,应当厘清动物旅游资源的分类和特点,在生态保护原则下,利用事件公关手段,以游客体验旅游的视角开发利用现有的动物旅游资源,主动走出去,与政府联手,加强动物繁殖科学水平,加大力度普及生态环境科学知识和动物保护教育,提升本地游客的回头率;与旅行企业联手,加强科学管理通过景区星评,列入区域旅游精品线路,扩大外地团队游客的光顾率;同时,还要拓展线上旅游市场,发展电子商务,通过网络与潜在游客沟通、互动、甚至为游客创造角色扮演的氛围等。通过线上线下两个手段,占领两个旅游市场。
In the era of mass tourism, in order to create better social and economic benefits, the animal tourism resources should make clear the classification and characteristics of animal tourism resources. Under the principle of ecological protection, using the public relations measures of events and using the perspective of tourists experiencing tourism, Of the animal tourism resources, take the initiative to go out and work together with the government to strengthen the scientific standards of animal breeding, increase efforts to popularize scientific knowledge of ecological environment and animal protection education to enhance the return of local tourists; join forces with travel companies to strengthen scientific management through the scenic spots It is also included in the regional tourism quality routes to expand the patronage rate of foreign team tourists. At the same time, it also needs to expand the online travel market, develop e-commerce, communicate and interact with potential tourists via the Internet, and even create a role playing atmosphere for tourists. Through the two online and offline means, occupy two tourist markets.